Anytime that nature responds violently to an unseen force, it makes said unseen force seem that much more powerful. The Ring does this with one animal in particular (and one scene specifically). Unfortunately the rest is burdened by the tendency to overexplain the forces driving the videotape. Pretty much every aspect of the five W's is gone over by the end, as befitting the reporter character played by Naomi Watts (who does a fine job, though nothing too terribly remarkable).
There are genuine moments of creepy tension. There is a reversal at one point that will make much of the audience go "ah ha!" and feel smug having been tricked. It feels like a Hollywood version of a cult film, which is exactly what it is.
Yeah I liked it... it looks beautiful (the cinematography is its strongest suit) and has a decent score (nice to see Hans Zimmer not phoning it in all of the time). Will I see it again? Nah.